“The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”
– Albert Einstein
Innovations that change the world and are resistant to commoditization require a whole new way of thinking. At the heart of all transformational change lies the:
- Discovery of an unmet human need
- Invention of a transformational solution
- Universal Adoption of that solution
Blue Earth provides a fully integrated suite of services to help organizations discover breakthrough opportunities, invent transformational solutions, and scale those solutions. Our integrated services include:
Consumer & Market Research
Leadership Development & Coaching
Innovation Coaching & Training
Branding & Creative Services
Disruptive Business Model & Strategy
Sustainability Best Practices
Intrapreneurial Organization Systems Design
It is hard enough to come up with a great innovation or idea. It is even harder to harvest the value of most innovation, because they are soon copied and commoditized.
It is extremely rare that an innovation or an idea scales globally. But when it does, we call it Transcending Innovation – a product, service or idea that achieves a deeply loyal global brand following. Such brands pass the Blue Earth Tattoo Test©. Some fans will be so loyal that they will use stickers of the brand logo on their cars, and in some cases, tattoo the brands on their own skins! Do your brand’s fans do that?
The Seven Disciplines of Transcending Innovation simplify the process of creating game-changing products, services and solutions. It will surprise you that these disciplines help you to reduce the risk, cost and time of innovation.