Companies seeking ways to create or regenerate growth

• How do you create disruptive innovation when budgets are being slashed?

• Is your brand iconic? If not, how can you leverage the common success factors of iconic brands from categories as diverse as B2B, personal products, hardware, beverages, automotive etc?

• Why do some innovations create lasting first mover advantage while others fizzle out and lose money for the inventors?

• How can you support and be a part of the global sustainability movement when affordability and margin erosion is the harsh reality?

Click here to contact us and learn how we can help.

Entrepreneurs/Angel Investors seeking to build an iconic brand

Believe it or not, entrepreneurs (social and otherwise) have a distinct advantage in creating and launching disruptive innovation. However, for every entrepreneur that succeeds spectacularly, millions fail equally spectacularly.

Is there a secret sauce that makes the difference? How should an entrepreneur develop and execute a business plan that creates iconic potential (and returns)?

Click here to contact us and learn the simple steps you can take to build sustainably scalable iconic brands

Nonprofits seeking to sustainably scale impact

Even Nonprofits are in constant danger of being commoditized. With a new nonprofit organization emerging every day and competing for attention from hard-pressed donors and foundations, creating and communicating real and sustainable impact is critical to differentiating yourself (and to your survival and that of your cause).

The lessons of iconic brands from the for-profit sector apply surprisingly well to nonprofits.

Contact us to learn how the transformative innovation tools of Blue Earth can help you create more impact and attract more resources.

Finding a Meaningful Problem to solve

Identifying the right problem is the most important part of innovation. And the hardest to do. There are too many solutions looking for meaningful problems to solve. The greatest iconic brands found unmet needs that spanned Maslow's Hierarchy for people around the whole planet. The method to uncovering these needs contains two of the most important of the Six Iconic Entrepreneurship success Disciplines.

Developing Transformational Solutions

For a man with a hammer, every problem is a nail. It isn't surprising, to carry the analogy forward, that the world's greatest branded products were created by industry outsiders who had NO tools (no hammers). Iconic Entrepreneurs had to CREATE the tools that made the products. The Blue Earth method to inventing transformational solutions leverages one of the Six Iconic Entrepreneurship success Disciplines.

Authentic Marketing, Sales, Availability

The shortest route isn't always the quickest one. Unfortunately, without the benefit of hindsight, it is invariably the one most trodden. All the great work done in the first two parts of the process is easily and quickly undone at this stage of the game. Three of the success disciplines are imbedded in the Blue Earth method to drive iconic communication, strategic availability and route to market strategies.

Creating authentic multi-stakeholder value (social, environmental, shareholder)

Purpose driven, or cause related marketing has become a new buzzword. However, the time has come for brands to incorporate sustainability into their very DNA. It isn't a marketing ploy - sustainability is a way of life and business for the brands of tomorrow.

The Blue Earth process incorporates sustainability into every aspect of developing products/services/programs from the ground up, so it costs less, is easier and more authentic. This creates a virtuous circle for the brand, community and the environment.