What we do for Nonprofits
It is a little known fact that Mohandas Gandhi spent nearly two decades in South Africa trying to get various factions of the Indian diaspora to join him whole heartedly in his battle to get Indians to be recognized as the equal of British citizens. But, while all of them wanted the outcomes he sought, they had too much to lose. Ultimately, and it took him a whopping twenty years to figure this out, it dawned on him that there would be no true equality unless all humans were treated as equal, not just the elite Indians that he had thus far fought for. And, its only when he started to cultivate the support of indentured laborers exported from India, that his movement really started. This changed his entire perspective, and thus energized, he went back to India to start what would ultimately become the Satyagraha Movement that has inspired many such movements around the world since then.
Starting with people who need your solution the most (or are the most open to it) has a profound impact on how the world ultimately adopts your ideas. If it wasn’t for South Africa’s indentured laborers who had nothing to lose and everything to gain, who knows, Mohandas Gandhi may never have become the Mahatma.
Bill Bowerman of Nike, who envisioned a world where people would live their best lives by being athletic, started his jogging and fitness movement in America by promoting his innovations to college track & field athletes and coaches. Phil Knight, his co-founder, and current chairman, used to sell these shoes out of his pickup at track & field meets. Arguably, Nike created a movement of jogging & fitness that spread around the world.
Nonprofits can learn and adopt the disciplines that enabled the start and spread of this movement to drive transformational change in their own sectors. At its essence, nonprofit work is about identifying root causes, evolving multi-disciplinary transformational solutions, and getting multiple stakeholders to adopt them in a scalable way. Read below for how Blue Earth helps nonprofits.
Atlanta Center for Self-Sufficiency
This highly respected agency has fought homelessness in Atlanta for over two decades. It defined its mission as “ending the cycle of homelessness”, and its “business model” involved training the homeless to get low skill jobs so they could achieve economic self-sufficiency. Tracking indicated a 50% job retention rate after the homeless had been employed after 90 days.
Just over a year ago, ACSS engaged Blue Earth Network to try and transform its impact as the tanking economy and returning veterans made the problem worse.
The outcome of our Holistic Transformation© process resulted in a paradigm shift from “helping the homeless achieve economic self-sufficiency” to “unleashing the potential of people to thrive in life”. The new Holistic Proposition© led to an innovative approach to solving the issue of poor job retention, created new partnerships and, most of all, a higher degree of engagement by all stakeholders including employees, the homeless and volunteers.
The result of this transformation is that job retention not only far exceeded the previous 90-day number of 50% to achieve 82% job retention, but the retention rate has been sustained for over 270 days (and counting) at above 75%.
For organizations that demonstrate that they have a commitment to transformational change, and the ability and willingness to apply the 7 Disciplines, Blue Earth offers special innovation and marketing services for visionary nonprofits. Do contact us if you feel you might qualify.
“The growing challenges of homelessness even as funding was drying up, needed us to do something radically different. Blue Earth’s transformation agents helped us do exactly that, leading to a scarcely believable increase in our success rates. Best of all, the changes we made were implementable quickly using Blue Earth’s Transcendent Organization© tools.”
“The Blue Earth Network helped us find a source of strength, pride and competitive advantage in our own culture and heritage while embracing the post-modern needs of the broader population of Americans who seek sustainability, health and authenticity. And, all of this is achieved while creating a pipeline of values-aligned projects with great economic potential. The most important aspect of this is that it creates a holistic and fully integrated model of nation building for us that includes constitutional reform, educational integration with business and economic revitalization and cultural emancipation.”
Chairman, Red Lake Nation