Why We Are Called Blue Earth

Author: Udaiyan Jatar, Published: April 4, 2017

When I consider humanity’s responses to major social, business, environmental or personal problems, it often seems to me that we are so caught up in the minutiae that we fail to see the forest for the trees. Because the root causes of problems lie beyond what our own emotions and perceptions allow us to see, we address only the symptoms. Meanwhile, the problems just get worse by the day.

The “Archimedean Point” is a perspective from which an observer can objectively perceive a subject of inquiry with a view of its totality. This hypothetical vantage point is what inspired us to name our “whole system” approach to discovering root cause problems and developing transformative solutions the Blue Earth model.

It’s only when we’re able to take a step back, and view the problem in its full context, that we can see all the interconnections requiring  a systemic solution. A quote sometimes attributed to Einstein captures this idea: “If I had an hour to save the world, I’d spend 55 minutes defining the problem.”

I’ve found that the solutions to significant problems take into account human nature, business and social challenges and our environment as one system. Similarly, solutions to global issues need to consider the whole Blue Earth in order to make transformative change possible.

We’ve trained thousands of scientists, inventors, entrepreneurs and executives, and helped develop transformative solutions across industries from hospitality, fast moving consumer goods and the Internet of Things (IoT) to public health and beyond.

We work with behavioral scientists, theologians, social scientists and neurobiologists (apart from world class innovators and marketing gurus) to keep the Blue Earth Model for Transcendent Leadership, Innovation & Branding at the cutting edge.


Posted in: Branding